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Google Showing Signs of Online Monopoly: When is the Right Time to Use Antitrust?

Tuesday, 11 December 2007

The last major antitrust lawsuit that I am aware of was Microsoft’s – they were sued because of various factors which prohibits their competitors of a fair business environment. This time, Google is showing signs of being a monopolist when it comes to online advertising.

Although Google is the champion of all when it comes to being a technologist, emerging stronger than ever from the burst of the 1997 dot com bubble and contributed significantly when it comes to monetizing one’s website or blog through Adsense – but their actions lately showed monopolistic characteristics.

Online advertising is lucrative – with companies spending billions of dollars of their revenue to advertise their business. The Internet is a free-for-all whereby anyone can compete to grab a piece of market share for their own.

With Google’s new move to penalize sites selling text link ads or sponsored posts, by significantly reducing their PR to zero – it’s pretty obvious what Google is up to. Advertisers depend highly on the site’s Page Rank (PR) as they use it as a metric to measure how much it would cost to advertise on one’s site. With Google’s move to remove PR from advertising sites – publishers have no choice but to use Adsense to monetize their site as what choice are they left with, as almost all online advertisements depend on PR?

So when is the right time to use Antitrust against Google?

Internet giant company Google has still enjoying monopoly and news is there is going to start web hosting services. They are already capturing market of internet users by offering free web page hosting. If you compare different services that you will come to know that ecommerce hosting is most expensive. Due to tough competition in the market companies are offering free webhosting domain and due to rapidly changing technology more options are available for users like windows backup software are now available to avoid risk of data lost. To find out cheapest domain name you have to compare different services and many companies providing free data recovery program for their customers along with hosting.

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