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Monday, 24 October 2011 |
Trade shows are designed to help advertisers gain better exposure for their products and services. Basically, advertisers would use trade shows as a medium to boost their overall sales figure, while other advertisers would capitalize the widespread media coverage and launch their new products and services on that auspicious date. Surely, running a trade show is not an easy task, whereby running the entire show would require the collaboration between advertisers, organizers, and contractors, who will work at the background to setup the trade show exhibits. Also, trade show displays consist of several components, namely table top display, panel systems, graphic tents, banners, presentation tools, overhead displays, custom table covers, lighting systems, and many more.
Advertisers would normally setup their display booths according to the theme of the event. For example, advertisers would place huge movie banners and posters in movie premieres. Also, directors chairs would be placed at the scene, if an onsite interview would be held at the venue. Apparently, some advertisers would also go to the extent of placing large LCD screens around the display set, whereby these screens would show interesting snapshots found in the movie, with the bid to attract prospective movie goers to watch the respective movie.
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