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Components Used in Trade Show Displays PDF Print E-mail
Friday, 17 June 2011
Trade show displays are display booths that are set up by advertisers at a trade fair. Also, advertisers can opt to set up their trade show displays based on complexity and the allocated budget. In fact, a fairly complex trade show display will contain an elaborative range of display units, such as pop-up displays, table top displays, banners, fabric displays, graphic tents, truss display units, and etc. Advertisers can further accessorize their exhibit booths with lighting systems, table covers, trade show furniture, light boxes, presentation tools, logo floor mats, and etc. Surely, the ultimate goal of organizing a trade show at the trade fair is to sell one’s product and services to consumers, to gain better market exposure for the company’s brand name, to create a better impression amongst the general public, and even to launch a brand new product in the consumer market.

Personally, I’ve been to numerous trade fairs, and I can testify that most of the advertisers did a fabulous job in setting up and personalizing their display area. In fact, I’m particularly attracted to exhibit booths that are equipped with excellent lighting systems, graphics projection systems, and proper sound systems too. Clearly, the loudest exhibit booth is definitely the most hyped up section in the trade fair, which attracts the most attention amongst consumers.
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